Everything your media operations run on, built and scaled in Airtable.
📍 Sydney · US West Coast · New York
and
many more
WHY NIFTY
We combine deep Airtable expertise, consulting-led transformation, and real media industry experience. Delivered across the US and APAC.
WHAT WE BRING
Our leadership has come from some of the world’s biggest media companies.
Custom systems built on Airtable, shaped around how your team actually works.
AI and automation built into your workflows, not bolted on after.
We bring your team along, so the solution gets adopted, not shelved.
Senior leads who keep complex, multi-team delivery smooth and on track.
WHAT WE HELP YOU BUILD
A snapshot of the Airtable systems we design and build to keep media companies moving.
Plan, produce, and ship content across teams and channels. Manage digital assets in one place.
Run marketing campaigns end to end, from planning through to launch, tracking, and reporting.
Manage productions from pre to post. Including schedules, crew, deliverables, and milestones.
Centralise pipeline, inventory, partner workflows, reporting and operational handoffs.
Connect strategy to execution across programs and teams. See how every initiative is tracking in one place.
Give external stakeholders the right view of work without exposing internal complexity.
how we deliver
We shape every engagement around your context, team and priority outcomes.
01
Understand workflows, stakeholders, data, tooling and the business outcome.
02
Co-design the solution and build working systems, not static documentation.
03
Bring champions and users into the process early so the product reflects reality.
04
Support rollout, training, communications and adoption.
05
Improve the system once real users are operating inside it.
06
Document, train and set up ownership so the client can manage the platform long-term.
OUR IMPACT
We work closely with clients to understand, prioritise and drive the outcomes that matter.
$612M+
revenue operations managed on a single platform.
Global streaming platform
25% cost reduction
across 300 users.
Global entertainment company
15 → 1
spreadsheets consolidated into one platform.
National broadcaster
The nifty team
You’ll work directly with experienced people who know Airtable and media, and stay with you the whole way.
WHAT OUR CLIENTS SAY
Let’s talk
No brief, budget, or fully formed problem required. Most of our engagements start with someone simply saying, “we know something needs to change.”
