The Airtable transformation partner for media companies.

We build the Airtable operations media companies run on, and scale with them.

📍 Sydney · US West Coast · New York

We’ve scaled solutions for

and many more

THE PROBLEM WE SOLVE

From scattered operations to streamlined, scalable solutions.

the problem

Your tools don't talk to each other. Your team fills the gaps.

What we do

We learn your business first, then build around it.

impact

A system your team actually uses, that grows as you do.

by the numbers

100%

customer satisfaction

top rated globally

The nifty difference

Airtable expertise meets consulting excellence.

Airtable Platform Expertise

Specialists who have built and deployed Airtable across some of the most complex enterprise environments, across industries, geographies, and workflows.

Consulting & Change Excellence

A solution only works if your team actually uses it. We design training and adoption strategies that stick, so your investment delivers results that last.

People who understand your business

We spend time getting to know your team before we start building. That means we think ahead on your behalf, pick up on things you haven’t flagged yet, and become a trusted part of your business.

How we help

We can work with you at any stage.

Whether you are exploring what is possible or already deep in a complex build, we meet you where you are.

Discovery + Strategy

We help you identify high-impact opportunities, define your Airtable strategy, and prioritise what matters.

Solution Design + Implementation

From structure to automation, we build scalable Airtable solutions tailored to your workflows.

Change Management + Adoption

We make sure your team actually adopts it. Rollout support, training, and change management so the system sticks.

Governance, Training + Enablement

We train your team, set governance standards, and enable long-term ownership.

selected work

We build for outcomes. Not just implementation.

national broadcaster

Scaled a global streaming team’s operations

$500M USD

in new revenue enabled.

Streaming & Digital Media

national broadcaster

Reduced manual processes across operations

15→1

spreadsheets replaced.

broadcast

The team

Our people are the Nifty difference.

What our clients say

You're in good company.

"Felt like Nifty was a true partner and someone looking to be in service of our best interests."

"The Nifty team is a great partner. They worked to truly understand our needs, maintained flexibility in their support ... and was a joy to work with."

"The Nifty team brought deep technical expertise ... and unlocked features we weren't even aware of, enabling seamless collaboration across multiple teams."

"Nifty have been great to work with ... the solution they have developed to address our business needs has exceeded expectations and set us up for success in a scalable way."

Let’s talk

Let's start a conversation.

Whether you’ve got a full brief or just an idea, we’re happy to chat and help you figure out what’s next.