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The Airtable transformation partner for media companies.

We combine deep Airtable experience, consulting-grade transformation, and media industry expertise at scale.

Let's Talk
Airtable Gold Services Partner Badge
Five-stars, top rated globally Badge

📍 US (east + west) · APAC (Australia)

Nifty team working around computer
ABC
Disney
Netflix
Yahoo
Paramount
CBS

and

many more

WHY NIFTY

Where platform, transformation, and expertise meet.

Everything your media operations run on, built and scaled in Airtable.

The Nifty Difference: Media Industry Expertise x Deep Airtable Expertise x Consulting Transformation.

WHAT WE BRING

Media & entertainment expertise

Best practices & use cases from a team who’s built them before.

Enterprise-grade solution architecture

Systems designed for enterprise scale and interoperability.

Advanced program & delivery management

Dedicated engagement leadership to drive business outcomes.

Change, adoption and outcome management

Training, comms, and adoption built into every engagement.

Knowledge transfer & client enablement

We set you up to own and evolve the solution long term.

WHAT WE HELP YOU BUILD

Operations we've built and scaled.

A snapshot of the Airtable systems we design and build to keep media companies moving.

Creative & content operations

Plan, produce, and ship content across teams and channels.

Marketing campaign management

Run marketing campaigns end to end, from planning through to launch, tracking, and reporting.

Production management

Manage productions from pre to post. Including schedules, crew, deliverables, and milestones.

Revenue, ad & partnership operations

Centralise pipeline, inventory, partner workflows, reporting and operational handoffs.

Strategic portfolio management

Manage centralised reporting against KPIs across distributed company-wide projects.

Legal & financial operations

Cross-functional approval, review, and financial workflows involving legal and finance.

how we deliver

From strategy to build, and everything in between.

We shape every engagement around your context, team and priority outcomes.

01

Discover & prioritise

Understand workflows, stakeholders, data, tooling and the business outcome.

02

Design & build

Co-design the solution and build working systems, not static documentation.

03

Test & refine

Bring champions and users into the process early so the product reflects reality.

04

Launch & embed

Support rollout, training, communications and adoption.

05

Support & enhance

Improve the system once real users are operating inside it.

06

Knowledge transfer & governance

Document, train and set up ownership so the client can manage the platform long-term.

OUR IMPACT

We've driven impact for world leading media organisations.

We work closely with clients to understand, prioritise and drive the outcomes that matter.

$612M+

revenue operations managed on a single platform.

Global streaming platform

25% cost reduction

across 300 users.

Global entertainment company

15 → 1

spreadsheets consolidated into one platform.

National broadcaster

ABC
Disney
Netflix
Yahoo
CBS
Paramount

The nifty team

Our people are the Nifty difference.

You’ll work directly with experienced people who know Airtable and media, and stay with you the whole way.

Delivery Team Capability: Engagement Leads, Airtable Consultants, Enterprise Solution Architects, Change Managers, BAs, Industry Experts, Integration Specialists. Where we are: Sydney, New York, US West Coast
Explore open roles
Nifty team on steps

WHAT OUR CLIENTS SAY

Trusted by teams like yours.

"Felt like Nifty was a true partner and someone looking to be in service of our best interests."
Brian WeeCBS
Brian Wee
"The Nifty team is a great partner. They worked to truly understand our needs, maintained flexibility in their support ... and was a joy to work with."
William RooneyNetflix
William Rooney
"The Nifty team brought deep technical expertise ... and unlocked features we weren't even aware of, enabling seamless collaboration across multiple teams."
Kimberly JDisney
Kimberly J
"Nifty have been great to work with ... the solution they have developed to address our business needs has exceeded expectations and set us up for success in a scalable way."
Matt DaileyAustralian Research Data Commons
Matt Dailey
It's not often in this day an age you are completely satisfied with a service in the tech/software space. Nifty had professionalism, timing, communication, transparency and they were all 5 stars
Todd WattsUggs Since 1974
Todd Watts
The engagement was truly exceptional from start to finish with a clear focus on delivering a solution that not only met requirements, but exceeded them.
Billy DevletogluParamount
Billy Devletoglu
A truly fantastic experience partnering with the Nifty team on our Airtable rollout across APAC. The team were incredibly supportive at each step of our Airtable journey, both for our immediate project team and broader stakeholder set. I could not recommend them as partners enough.
Brant HarveyNetflix
Brant Harvey
We were immediately impressed with how quickly they were able to understand our business and blown away with what they developed for us; a true operating system for our business. It is so much more than we ever hoped for!
Brian FrumbergVentureOut
Brian Frumberg
Thanks to their expertise, navigating Airtable has become even more seamless than I thought possible. Our Airtable upgrade has blown our expectations out of the water!
Katie ParkerWhitley College
Katie Parker
Julien and Shiraz and their team have been instrumental in helping us to build an important product for our group, and they did it with patience as well as speed to get us going quickly. The Options Tracker and Project Hive have condensed many of our processes into one place, and it's been an incredible resource. Thank you!
Leticia ArroyoParamount
Quotation
My experience with Nifty was wonderful. They introduced Hive/Airtable to our department and the team being onsite to demonstrate, explain and adjust any issues was invaluable. Their continued support as we transition is also very much appreciated.
Jessica MontagueCBS Studios
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Working with Hanah and the Nifty team on our Sponsorships and Brand Partnerships base build was a genuinely great experience. The end result was exactly what we needed. Would highly recommend Nifty as an Airtable partner!
Francesca RecchiaNetflix
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Let’s talk

Let's start a conversation.

No brief, budget, or fully formed problem required. Most of our engagements start with someone simply saying, “we know something needs to change.”

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